3 ms·
Facebook doesn't sell user data for money. It sells targeted advertising for money. There is a huge difference.
by harryh 9y ago
Facebook doesn't sell user data for money. It sells targeted advertising for money. There is a huge difference.
- munk-a 9y agoYea, actually selling their user data would put them out of business... Why buy the cow if you can get the milk for free?
- joering2 9y agoYou meant: why sell the cow once, if you can continue to sell milk indefinitely :)
- austinjp 9y agoSell the premuim quality cow to buy two crappy cows. Sell their crappy milk dirt cheap to undercut the premium quality milk market. Invest, repeat, and race to the bottom.
- sorokod 9y agoBecause cows don't provide milk indefinitely? Because you get more money for a cow than milk over a long time period and can use the cash to expand the cow-selling business?
- munk-a 9y agoI think this thread has jumped over the moon... (And that original metaphor was a bit mismatched, actually.)
- anonnel 9y ago2018’s 3P data and tracking tech no longer needs to violate FB policy to do what was done in 2013. FB provides a platform for ads, sure, but it can be used for way more than just ads. 3P tracking can infer who (even specifically) is viewing ads and it knows the social graph by other means. It can also do effective mass psychometric tests. A/B testing infrastructure can be used for more than just optimizing ads ... all of the psychometric dimensions tested by Kogan’s 2013 app can be expressed as embedded imagery and messaging in ads, and the same types of tests can operate at the same scale by integrating 3P data and tracking (some of which certainly originates from policy-compliant FB apps) which already knows the social graph beyond what FB will allow a single app or ad to draw.