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My paranoid side wonders if this is more clever marketing/pr by or for Tesla. Why headline this 'powerwall' rather than 'home battery packs' or 'rechargeable l
by olivermarks 9y ago
My paranoid side wonders if this is more clever marketing/pr by or for Tesla. Why headline this 'powerwall' rather than 'home battery packs' or 'rechargeable lithium-ion battery home energy storage'?
'Powerwall' is like a prelaunch version of 'Hoover' for vacuum cleaners, a brand name used to describe a generic. People have been experimenting with capturing energy from solar panels for years. We know it is fraught with risks.
Powerwalls are really expensive, barely launched and not a proven household name with reputation like Hoover. Is this ultimately a 'better choose safety and choose the known brand' gambit?
- drb91 9y agoEh, a powerwall is a well defined product with well-defined uses. “Home battery pack” is nearly meaningless—are you talking about a UPS unit, or something that backs your home power, or is it something that feeds back into the grid? Not saying you’re wrong, but I think the name is undeniably useful at quickly describing a set of functionality. This could also be a case of poor evangelism on behalf of people who care/competitors.
- olivermarks 9y agohttps://www.fool.com/investing/2018/03/04/energy-storage-wars-3-products-going-head-to-head.aspx https://www.fool.com/investing/2018/03/04/energy-storage-war...