> How many of those daily active users are bots, spammers, cloned accounts, webscrapers, or people logging on for two seconds because they sent or received one

> How many of those daily active users are bots, spammers, cloned accounts, webscrapers, or people logging on for two seconds because they sent or received one message, or want to do one thing? How many have to be for 2.2 billion to not still be a pretty damn big number? > How many are generating content or participating in a way that drives the platform? Facebook has no shortage of content. > How much of the daily traffic from a small percentage of people drives a large portion of the rest of the platform? How much of that 1.5% can Facebook afford to lose before it creates a trend they can’t escape? All of them, as long as the losses are made up in other areas.