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Call me old fashioned but there seem to be at least two simple and straightforward ways to monetize podcasts. One is to charge consumers/subscribers directly. T
by mkramlich 16y ago
Call me old fashioned but there seem to be at least two simple and straightforward ways to monetize podcasts. One is to charge consumers/subscribers directly. Two is to accept payments from advertisers to embed an advertisement (eg. sponsor acknowledgement) in the podcast itself, say near the very beginning (see Mixergy, etc.) Neither of those requires upgrading HTML or having any fancy click-tracking or affiliates deals.
- amayne 16y agoYes, those are ways to monetize podcasts. But so far they're not effective ways of doing so. That's why after almost a decade podcasting is still a niche market. Inserting ads without tracking puts you at a competitive disadvantage to other forms of online advertising.
- mkramlich 16y agogood points