Developers build cities. Developers maximize profit. In the USA, the gov't defines where incentives are. That is why we have urban sprawl everywhere (including

Developers build cities. Developers maximize profit. In the USA, the gov't defines where incentives are. That is why we have urban sprawl everywhere (including the bay area). I always thought this project, S. Lake Union (Amazon), Toronto Waterfront (Google), Diridon Station San Jose (Google) was these large companies' response to no private developer or gov't entity building a city they thought was needed... in other words it's just a normal city built by a large company. It's not too different than one of these crappy master planned communities where I live like http://stonegatereno.com/ http://stonegatereno.com/ or http://damonteranch.com/ http://damonteranch.com/ .