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I’ve deployed Auth0 in production before (and quickly glanced through gcloud identity). This seems aimed at larger enterprises (both in terms of features and pr

I’ve deployed Auth0 in production before (and quickly glanced through gcloud identity). This seems aimed at larger enterprises (both in terms of features and pricing). Imagine an enterprize trying to deploy ldap or active directory in the cloud age and keeping all accounts in sync with various SaaS. Auth0 can be used that way but with some work. It really shines when you want to build saas that requires user login. Auth0 is worth every penny (priced by active logins) but I’d be hard pressed to spend 4$ per user if I’m building a consumer saas (but 4$ per employee login is reasonable).

mindfulmonkey 9y ago
Google Identity is not going to be the right solution for integration with other AD/LDAP stores. Really big companies will often have multiple AD/LDAP identity stores with enterprise grade provisioning systems (Sailpoint, Oracle Identity Manager) to keep accounts in sync. This offering from Google is meant as a replacement for AD/Exchange(obviously) for companies that are mid-small. It also offers provisioning to other apps but only those that support SAML Just-In-Time provisioning. I did not immediately see a way to add custom apps to this (for provisioning), so might be limited to just the OOTB apps they provide (List: https://support.google.com/cloudidentity/topic/7661972 https://support.google.com/cloudidentity/topic/7661972) Auth0 today offers SAML integrations and if the target system supports JIT Provisioning, it will work the same as google. And just to clarify, Google's offering is 100% meant for internal users (employees, anyone that you'd give a Google Apps account to)