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> creating a bespoke font was driven by escalating costs > With the global nature of Netflix’s business, font licensing can get quite expensive How does it wo

> creating a bespoke font was driven by escalating costs > With the global nature of Netflix’s business, font licensing can get quite expensive How does it work? I thought commercial fonts were a one-time purchase, is it different for businesses like Netflix?

darkstar999 9y ago
From the article > saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.
hoofta 9y ago
Yes. Most commercial fonts are actually not a one time purchase, but are instead licensed over a period of time. The licensing agreement usually stipulates how many time they may serve that font from their services - the more time it is served, the more $$$ it costs
- amyjess 9y ago
  In that case, why not use an open-source font like Noto? No licensing fees and no need to spend money hiring a type designer.
  - ggregoire 9y ago
    I guess for branding. Now they have their own font associated with their service.
Freak_NL 9y ago
A lot of commercial fonts are a one time purchase for non-web use like print, but have a separate clause for modern techniques like @font-face, where a one time licence often specifies a maximum number of impressions per month/year.