2 ms·

FB today can't sway elections any more than CBS of the past could.

• amirmc 9y ago
  You're basically saying that you don't believe advertising (or influence) works at all — which is bullshit. CBS and its ilk probably made a big difference compared to what was there before (radio?) and FB has has made an even bigger impact since (specifically with respect to scale and ability for fine-grained targeting).
  • Consultant32452 9y ago
    >You're basically saying that you don't believe advertising (or influence) works at all — which is bullshit. No I'm not. I'm acknowledging that advertising has always worked. >CBS and its ilk probably made a big difference compared to what was there before (radio?) and FB has has made an even bigger impact since (specifically with respect to scale and ability for fine-grained targeting). I think you're over-estimating FB's ability to impact elections compared to being one of only 3 television channels. Particularly given the fact that we're not really talking about FB itself impacting the election, but competing parties utilizing the semi-neutral FB platform to advertise.