Some people, such as the author, choose to write every day. Others, like PG for example, post much less frequently (thus keeping the SNR much higher). For most

Some people, such as the author, choose to write every day. Others, like PG for example, post much less frequently (thus keeping the SNR much higher). For most people, I think the sweet spot lies somewhere in between. Whenever I strive to do something every day, it ends up feeling forced or contrived, and inevitably the quality drops. (I might be atypical in that regard?) Furthermore, I think there is such a thing as wearing down your audience. It’s like you’re lowering your own value. Sure, you might still produce really good piece on a weekly basis, but they live in the same house as all your other, potentially mediocre posts. That said, I strongly agree that we should all try to write every day. I started blogging earlier this year, and only at that point did I realize how difficult it is. So, taking my first point into account – my suggestion is that you do write every day, but not necessarily share everything you write. A journal is good for this, or even write it on your computer without publishing it. Whatever works. By doing so, I think you still develop your voice and style, without obligating yourself to add to your blog every day. This approach has helped me avoid burnout. Plus, there's something I really enjoy about writing things just for myself.