The idea is that women are severely underrepresented in STEM and that negatively influences their standard of life. It wouldn't make any sense to convince them

The idea is that women are severely underrepresented in STEM and that negatively influences their standard of life. It wouldn't make any sense to convince them they should be garbage collectors or miners in the same way as it makes little sense to ask men to become nurses. With STEM it's different: there are great advantages, both to women themselves and the society in general, if the proportions change.