3 ms·
The high price was primary due to them trying to offset the high RD cost vs the actual hardware cost. Google might be able to sell it cheaper if they can get RO
by easymovet 9y ago
The high price was primary due to them trying to offset the high RD cost vs the actual hardware cost. Google might be able to sell it cheaper if they can get ROI with other applications.
Update: hardware cost about $400 interesting analysis of their strategy here http://hc25.web.rice.edu/files/projects/LytroMarketingPlan.pdf http://hc25.web.rice.edu/files/projects/LytroMarketingPlan.p...