Actually, after being in the industry, I would have to disagree. Google makes so much money because of the high volume of traffic combined with the targeting t

Actually, after being in the industry, I would have to disagree. Google makes so much money because of the high volume of traffic combined with the targeting they can do as a result search queries, knowing users and all that. I actually click gmail links occasionally because they relate to the email thread I am in. Discussing a camping trip the actual campsite I wanted to go showed up as a link! That combo of high traffic and highly targeted (and therefor high conversions) is what creates the value.