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Yeah, but even a simple survey would at least start to unravel this. "Did you either fail to vote or change your vote based upon paid advertising you saw on Fac
by downandout 9y ago
Yeah, but even a simple survey would at least start to unravel this. "Did you either fail to vote or change your vote based upon paid advertising you saw on Facebook?" would at least be a good start. Even anecdotal stories of people being swayed by a paid Facebook ad would be a start. I haven't seen a single one, and I've looked.
- philipodonnell 9y agoThe whole point of using the data like this is to change people's opinion without them knowing why, so I doubt anyone can answer a survey like this accurately.
- downandout 9y agoPerhaps if there were two similar candidates, this would be true. However, that wasn't the case here. These candidates and their supporters were polar opposites. If they were swayed at all, it wouldn't have been through subtlety. The stories would be "I was going to vote for Hillary, but then I saw [X] on Facebook and was so horrified that I decided to [not vote at all or vote for Trump]".
- neuronexmachina 9y agoI'm pretty sure that polls like that are ineffective for discerning the impact of any type of marketing. The best evidence I can think of for whether somebody found something influential is whether they liked or re-shared a post, and there's plenty of evidence for that. Those are, after all, the sorts of metrics typically used for measuring the success of a social media campaign: https://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/ https://www.socialmediaexaminer.com/10-metrics-to-track-for-...