"They then publish an article praising Google and denouncing SEO... clearly part of the bargain?" John, just to debunk your question, I had no idea that this a

"They then publish an article praising Google and denouncing SEO... clearly part of the bargain?" John, just to debunk your question, I had no idea that this article was coming out. To the best of my knowledge, no one at Inc. asked Google for a comment for the story either; certainly I didn't hear about it if they did ask for a comment, and normally I would.