Oh yeah, I know the data gathered through the API isn't anonymized, but I was referring to what they sell to advertisers who don't use the API and just do busin

Oh yeah, I know the data gathered through the API isn't anonymized, but I was referring to what they sell to advertisers who don't use the API and just do business directly with Facebook, unless they don't sell any data directly to advertisers and advertisers just have to put in place certain metrics for whom they would like to target.