The first question comes down to perspective. I totally agree that from the player/portal's perspective it's a full, polished game. But from his perspective, an

The first question comes down to perspective. I totally agree that from the player/portal's perspective it's a full, polished game. But from his perspective, and given his ongoing business intent, it's acting as more of an internal prototype that he had the good sense to polish and sell. On the second, my reaction is less about its novelty compared to the rest of the flash game biz, and based more on how it compares to web startups in general. Even a market as commoditized as display advertising still relies on a lot of personal contacts and haggling. It's a nice surprise to see a B2B market that can run so efficiently.