Simple: A product which will be understood in the long term. Try to use a very simple product and then switch to a complex one, you'll hate the complex one. C

Simple: A product which will be understood in the long term. Try to use a very simple product and then switch to a complex one, you'll hate the complex one. Complex: A product which will attract the buyer on the paper. When you compare features it'll be always on the top. So if there is a product with WOM involved simple will won in the long term otherwise end user will choose features over simplicity as they don't know whether it's stupidly simple of awesomely simple.