Yeah, I'm not sure either. (The misspellings, perhaps?) From what I've read, there has been some pretty decent progress in reducing demand for elephant ivory,

Yeah, I'm not sure either. (The misspellings, perhaps?) From what I've read, there has been some pretty decent progress in reducing demand for elephant ivory, which has a similar issue in Asia, due to various information campaigns. (https://www.economist.com/news/china/21678838-remarkable-progress-ivory-and-shark-fin-none-rhino-horn-elephants-fight-back https://www.economist.com/news/china/21678838-remarkable-pro...) Sadly, this seems to have not worked for the rhino.