4 ms·

Serious question, to where are companies who were previously dependent on FB moving their advertising and marketing?

by owly 9y ago

freehunter 9y ago
That's a very good question. As a business owner, as far as I'm concerned I'm tied to Facebook. As someone who writes a local blog, Facebook is where I get most of my information about my city. The Internet (and this thread) is full of people telling you to get off Facebook and go to something else, but especially for businesses, what else is there? I have thousands of followers on Facebook and Facebook drives 90% of the traffic to my site, meanwhile my email newsletter has 6 subscribers. When I'm walking, I like to know where my next step is before I take it. Without that, shutting down Facebook means shutting down my business. A lot of people here are telling me to take the step, but can anyone tell me where my foot is going to land when I do?
- kossae 9y ago
  In that case I would recommend pushing as many subscribers over to your e-mail newsletter as possible. I'm sure this has already been attempted to some degree on your part, but e-mail marketing is very effective when done right and could potentially displace some negative impact from if/when Facebook decides/regulates that your business is no longer needed on their platform.
  - freehunter 9y ago
    >if/when Facebook decides/regulates that your business is no longer needed on their platform. That's really my fear, I'm trying to create a critical mass where Facebook isn't required anymore. I took a big hit earlier this year when they decided to stop showing people content from pages. But a huge problem is, any article I write that doesn't get posted to Facebook gets zero hits. Posting to Facebook gets thousands of hits. No one is visiting my site without being provided a link to click on. And my audience is Millennials, which is a demographic that doesn't use email as much as others. Even pulling all my current followers into the email newsletter, though, doesn't solve the problem of finding a new audience. Right now I can pay Facebook $1/day and reliably get 30 new followers every week. Even though my audience is all within my small town, building that audience on Facebook is far cheaper than even the most conservative physical advertising plan. That is assuming, of course, that Facebook followers translate into actual readers. And it certainly has been an ongoing struggle to get Facebook to show my content to the people who have explicitly opted-in to see my content. The two situations I face: either rely on Facebook (which is cheap and easy) until the day they decide I shouldn't be a business anymore, or do anything but Facebook, which is harder and more expensive. That's why people use Facebook: no one trusts it, but it's so damn easy, even when they constantly make it harder.

Serious question, to where are companies who were previously dependent on FB moving their advertising and marketing?

by owly 9y ago

Serious question, to where are companies who were previously dependent on FB moving their advertising and marketing?

That's a very good question. As a business owner, as far as I'm concerned I'm tied to Facebook. As someone who writes a local blog, Facebook is where I get most of my information about my city. The Internet (and this thread) is full of people telling you to get off Facebook and go to something else, but especially for businesses, what else is there? I have thousands of followers on Facebook and Facebook drives 90% of the traffic to my site, meanwhile my email newsletter has 6 subscribers. When I'm walking, I like to know where my next step is before I take it. Without that, shutting down Facebook means shutting down my business. A lot of people here are telling me to take the step, but can anyone tell me where my foot is going to land when I do?

kossae 9y ago
In that case I would recommend pushing as many subscribers over to your e-mail newsletter as possible. I'm sure this has already been attempted to some degree on your part, but e-mail marketing is very effective when done right and could potentially displace some negative impact from if/when Facebook decides/regulates that your business is no longer needed on their platform.
- freehunter 9y ago
  >if/when Facebook decides/regulates that your business is no longer needed on their platform. That's really my fear, I'm trying to create a critical mass where Facebook isn't required anymore. I took a big hit earlier this year when they decided to stop showing people content from pages. But a huge problem is, any article I write that doesn't get posted to Facebook gets zero hits. Posting to Facebook gets thousands of hits. No one is visiting my site without being provided a link to click on. And my audience is Millennials, which is a demographic that doesn't use email as much as others. Even pulling all my current followers into the email newsletter, though, doesn't solve the problem of finding a new audience. Right now I can pay Facebook $1/day and reliably get 30 new followers every week. Even though my audience is all within my small town, building that audience on Facebook is far cheaper than even the most conservative physical advertising plan. That is assuming, of course, that Facebook followers translate into actual readers. And it certainly has been an ongoing struggle to get Facebook to show my content to the people who have explicitly opted-in to see my content. The two situations I face: either rely on Facebook (which is cheap and easy) until the day they decide I shouldn't be a business anymore, or do anything but Facebook, which is harder and more expensive. That's why people use Facebook: no one trusts it, but it's so damn easy, even when they constantly make it harder.