Yes and no. I've had a lot of people ask me if Facebook is listening in on the microphone on their phones - because they've been discussing something offline a

Yes and no. I've had a lot of people ask me if Facebook is listening in on the microphone on their phones - because they've been discussing something offline and then started seeing ads for it. Of course, maybe they've searched for it and then forgotten about it - but it's becoming a common topic of conversation. Likewise, retargetted adverts are getting noticed more and more - people often tell me that they find it extremely creepy and annoying. So there is a growing awareness out there ... it's just not reached a point where people want to take action yet.