I'm going to argue about something else: clarity. As a consumer I look objects whose use is clear to me, and prefer to buy from brands with reputations for qua

I'm going to argue about something else: clarity. As a consumer I look objects whose use is clear to me, and prefer to buy from brands with reputations for quality. My Capresso kettle has only one button. I fill it to two cups, the minimum, boil the water and make my tea. Now, what if I wanted green tea instead of black? They say that green tea ought to be brewed at 200°F for best taste. Do I have less control because it has one button? No, I have the same amount of control as before: I just have less automation. So to get my ~200°F I pour the water into my mug, wait 30-60 seconds and add my tea bag. But really, do features sell to all consumers equally well, or just to the inattentive or uneducated? My dishwasher has only 8 settings, 4 of which are the type of wash. Nothing is unclear in the design. If I've got a light load I press "Light". If I don't want it to do a heated dry I press "Heated Dry" to turn it off. The design and intended use of the dishwasher is clear. I'll be the first to admit that I like a little too much automation. But really, is the $250 toaster worth it? I don't find myself needing the features, and I would not buy such a thing unless tricked into it.