There is a vast difference between simplicity and minimalist. Minimalist is very bare; the content has to stand strongly on it's own. Simplistic designs don't

There is a vast difference between simplicity and minimalist. Minimalist is very bare; the content has to stand strongly on it's own. Simplistic designs don't have to be minimalist - just simple. So fewer colours, less complexity and so on. People generally (in my experience anyway) prefer simple to minimalist.