"Zuckerberg believes that Facebook will connect people and change the fabric of society and communities for good.." is marketing speak. What does Zuckerberg bel

"Zuckerberg believes that Facebook will connect people and change the fabric of society and communities for good.." is marketing speak. What does Zuckerberg believe? Nobody knows that except Zuckerberg. But I really doubt it's that. You don't even need to look at meta-effects of Facebook. Look at how it operates, in effect. It splits people into mutually exclusive echo chambers that are falling increasingly far away from reality in terms of median ideological view. Far from connecting people social media has become, arguably, the single biggest factor in societal division in modern history. People even speak of this casually without realizing the implications of what they're saying - 'I can't believe what [non echo chamber approved views] my [friend/family member/acquintance/etc] has. Unfriending!' Of course these views and differences always existed, but in typical social interaction agreeing to disagree on issues is fine. In the social media era, people have started to condemn people over any failure to abide group ideology. It's cult like behavior without the formality. There's no way in the world you can possibly spin this into a positive or unifying force for society. You've even had founders and executives of speak out against the social harm the company is causing. The point of this is that there's no 'algorithmic veneer' protecting YouTube and Facebook, and I strongly doubt Zuckerberg himself has any delusions about what he's doing. Even most users themselves could easily reason that Facebook is a net negative. But they enjoy and/or are addicted to the services, so they keep using it. It's slot machines on a global scale, where instead of inserting coins - you insert your personal information and get that dopamine rush when somebody likes or otherwise interacts with you. --- As for employees - you'll never make a company change from the bottom up. Most people don't work for ideologies - they work for money. And Facebook has deep enough pockets to ensure that they'll never suffer for a lack of employees.