Perhaps part of what's changed is that just a few weeks back Cambridge Analytica claimed — in writing, to the UK Parliament — that they did not harvest profiles

Perhaps part of what's changed is that just a few weeks back Cambridge Analytica claimed — in writing, to the UK Parliament — that they did not harvest profiles from Facebook: "On 8 February 2018 Mr Matheson implied that Cambridge Analytica "gathers data from users on Facebook." Cambridge Analytica does not gather such data." — Letter from Alexander Nix, CEO, Cambridge Analytica, to the Chair of the Committee, 23 February 2018 (PDF, linked from below page) https://www.parliament.uk/business/committees/committees-a-z/commons-select/digital-culture-media-and-sport-committee/news/cambridge-analytica-ev/ https://www.parliament.uk/business/committees/committees-a-z... — And now, it's basically been 'proven' by FB that they do. Of course the ICO is gonna get involved now. Edit: plus there's also this Channel4 investigation which went public today: "An undercover investigation by Channel 4 News reveals how Cambridge Analytica secretly campaigns in elections across the world. Bosses were filmed talking about using bribes, ex-spies, fake IDs and sex workers." https://www.channel4.com/news/cambridge-analytica-revealed-trumps-election-consultants-filmed-saying-they-use-bribes-and-sex-workers-to-entrap-politicians-investigation https://www.channel4.com/news/cambridge-analytica-revealed-t... — I think that most certainly puts CA into all kinds of shit they weren't in just 24hrs ago.