I do adhere to the view that wrong is wrong even when others do it, but I'd like a better look into the big data fantasy of the past decade, and that includes a

I do adhere to the view that wrong is wrong even when others do it, but I'd like a better look into the big data fantasy of the past decade, and that includes a deeper look into the times when this social/data/analytics/targeting bonanza seemed sweet because the teams who were more adept at it were not associated with people or institutions one abhors. Whataboutism taints conversations when it's an excuse; other kinds of excuses also shut down conversations that should be had. More plainly, the CA approach to starting the graph was nauseatingly scammy, but how many friends of Obama supporters (and perhaps Clinton - the API changed before the campaign, but maybe some data persisted with the DNC) were aware that their data was being processed by political parties?