There's a lot of reasons one could expect Amazon bucks many of these trends. Prime subscriptions, Amazon Marketplace, and Fulfillment by Amazon are all them lev

There's a lot of reasons one could expect Amazon bucks many of these trends. Prime subscriptions, Amazon Marketplace, and Fulfillment by Amazon are all them leveraging their infrastructure for selling additional bottom-line contributions. Amazon also participates in a huge number of specialty retail businesses that have higher margins as well, like automotive products, beauty products, digital music, games, and video. I don't think there's any wall street Analyst who would predict Amazon's businesses in maturity wouldn't beat the 3-4% margins you might see at Walmart or Target.