> Much of political campaigning, and advertising in general, is exactly as you describe, "using manipulation and psychological techniques to convince". Please,

> Much of political campaigning, and advertising in general, is exactly as you describe, "using manipulation and psychological techniques to convince". Please, just call it what it is: propaganda. Whether you're selling a product, a service or an idea, you're still doing your best to manipulate your target audience. The techniques are the same. And I use the term in a purely clinical sense: manipulation at scale, the subtler the better.