I feel like a site shouldn't have to assume that you're familiar with their product to understand what they're trying to push. This single page is useless to ac

I feel like a site shouldn't have to assume that you're familiar with their product to understand what they're trying to push. This single page is useless to actually explain what this is in context, you need to click back to the main site (which is at the bottom of the page) to find out, and even then it's very sparse.