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Their early promotional material sure implied that strongly. They may have a cool product but they over-hyped the hell out of themselves three years ago and th
by abritinthebay 9y ago
Their early promotional material sure implied that strongly.
They may have a cool product but they over-hyped the hell out of themselves three years ago and they don't even have physical units to demo yet. That's a massive marketing failure.
- Ajedi32 9y agoI think most of the hype was coming from uninformed bystanders, not Magic Leap themselves. Magic Leap revealed almost nothing about what they were working on until just a couple months ago; before then all we had to go on were rumors, statements from people who demoed some early prototypes, and a couple incredibly vague teasers from Magic Leap hinting at what they were doing. If it weren't for the fact that they made headlines after receiving massive amounts of funding from investors (including Google, which makes for great headlines), most of us probably would have never heard of them.
- abritinthebay 9y agoThe marketing specifically showed viewers of their content not wearing any gear. For example: the famous whale splashing in a gym video. Unless you’re arguing that Magic Leap themselves were uninformed bystanders to their own marketing videos... that’s simply not true.
- Ajedi32 9y agoThe early marketing showed _nothing_. No images or descriptions of actual hardware, not even a straightforward explanation of what they're actually building. Again, if you went and interpreted that to mean "we invented a holographic projector" or "we invented glasses-free AR" or "we discovered a way to project forcefields strong enough to suspend whales in midair" that's on you.