entrepreneurs publish long insightful/motivational pieces which give them leads and publicity Serious question: does this actually work? I'm considering a "c

entrepreneurs publish long insightful/motivational pieces which give them leads and publicity Serious question: does this actually work? I'm considering a "content strategy" to build brand trust, and one option is to publish on LinkedIn. I'm pretty new to using the ecosystem for anything meaningful though. I'm in the middle of my "free trial" of the +1 level (Pro? I forgot- whatever they try to get you to sign up for...). But if published content actually gets read, or if at least people search there when trying to learn more about somebody, then I'll consider it.