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What did the sponsors get in return? I am guessing traffic was pretty low comparatively so what was the pull?
by bwb 9y ago
What did the sponsors get in return? I am guessing traffic was pretty low comparatively so what was the pull?
- csallen 9y agoTraffic was relatively high when I started talking to sponsors (~100k uniques/mo). Also, it helps to choose your sponsors widely. A company with low conversion rates that sells a service for low prices needs tons of clicks to justify what they spend on an ad. But a different company — let's say a recruiting company — may make thousands of dollars off of a single high-quality click, so they make for a better sponsor/advertiser.