That is just not true. While there may be people out there with a pathological obsession with having the "best", it isn't the norm. Unless your sample consists

That is just not true. While there may be people out there with a pathological obsession with having the "best", it isn't the norm. Unless your sample consists entirely of urban teenagers :P Most people I meet (across all classes mind you) are scrappy and pretty selective about what they buy.