3 ms·
Sheer desperation on Google’s part. Customers with an intent to buy simply search directly on Amazon as first choice. You only go to an external search engine i
by gaius 9y ago
Sheer desperation on Google’s part. Customers with an intent to buy simply search directly on Amazon as first choice. You only go to an external search engine if Amazon don’t have it and then what does Amazon care if you buy elsewhere?
And this undermines trust in Google’s results, it’s hard to see why this makes sense for them. It’s not like these products are big money spinners for Google anyway. They’re just loss-leaders to sell more ads.
- phillipcarter 9y ago> And this undermines trust in Google’s results Google has been tweaking their search results since forever. I don't see how now this undermines trust in their search results. They now want a little piece of the eCommerce pie and may incidentally help competition in that space as a result of it. How is this bad?
- tracker1 9y agoI'm not sure about that... I already order outside Amazon when search results show a significant price disparity between Amazon and other vendors. I usually do my product searches in Google when looking for something specific. If the Amazon result is close, they tend to get the sale. There are plenty of times they aren't.
- remir 9y agoGoogle gets a small cut of each sales, plus they don't have to maintain warehouses, ship stuff, etc... Meanwhile, Amazon's "search engine" is terrible, product listing is, in my opinion, a mess, plus there's a growing problem with Chinese fakes. I'd say this seriously undermine trust in Amazon and from what I see, Bezos doesn't seem to care. If Google can partner with a good number of reputable retailers, this could be great.
- matlin 9y agoAmazon is getting a growing percentage of direct product searches but Google still processes the majority of consumer searches, be it at a diminishing rate.