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Google is seen as progressive institution, and that's also how the majority of the media classifies itself I'd say. Their core audience is more techy as well an
by deltron3030 9y ago
Google is seen as progressive institution, and that's also how the majority of the media classifies itself I'd say. Their core audience is more techy as well and cares about information.
Facebook is more on the populist side of things, their core audience are common people focused on maximizing their reputation.
It also reflects their core businesses, Googles ad business centeres more about search and information, and Facebook more about persuation, and call to action.
- klez 9y ago> Their core audience is more techy as well and cares about information. Why do you think so? Google having ~80% of search traffic seems to suggest otherwise. I mean, everyone I know is using Google, including my grandfather who is not a "techy". EDIT: forgot a word
- deltron3030 9y agoCore audience means people who know how to search and dig out the information they want to find. Not everybody using search knows how to do that, or search for keywords before they start their main search.
- klez 9y ago> audience means people who know how to search and dig out the information they want to find. That's a weird definition IMHO. I would say that Google's core audience is regular people using the search engine. Maybe you meant "power users" instead?