Apple made 48 billion in profit on 229 billion in revenue in 2017. Granted, while Apple is the top smartphone seller and not all of their revenue/profit comes

Apple made 48 billion in profit on 229 billion in revenue in 2017. Granted, while Apple is the top smartphone seller and not all of their revenue/profit comes from the iphone, an Amazon bet that only loses 200 million this late in the game shows how much they underestimated the smartphone competition.