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I don't think this is very surprising for apple. The current screens are made by competitors (LG & Samsung), the screen is the main interface for most of Apple
by pedalpete 9y ago
I don't think this is very surprising for apple. The current screens are made by competitors (LG & Samsung), the screen is the main interface for most of Apple products, and Apple likes to have end-to-end control over their hardware.
They're going to want to do custom design without the catching the attention of their competitors, or working directly with them.
- fouc 9y agoThey've often been leading in terms of build quality so it will be great to see if there's more progress to be made beyond retina displays.
- dingo_bat 9y agoRetina displays are already not the best in class and haven't been for some time. So yes, there's a lot more progress to be made and has been made by others :)
- addicted 9y agoI think Apple's strategy with the iPhone is (or should be if it isn't already) to leverage their enormous war funds to build unique competitive advantages. They used to do this with software. That's why we have OSX and iOS. They've expanded that to hardware already. The AX Processors, other smaller chips, camera. The screen is a natural extension of this idea.
- jjeaff 9y agoPeople always say they want end to end control. But they don't actually build anything. It seems they farm everything out to contractors. I.e. foxconn
- pedalpete 9y agoI think you're confusing end-to-end control with end-to-end construction. They don't care if they are the ones putting the screw in the whole, they want to know that they are the ones making the screw. It may seem like a small difference, but it is an important distinction.