> Assuming too much retweeting will clog my followers’ feeds, and make them more likely to mute or unfollow me. If there's one thing I've learned about social

> Assuming too much retweeting will clog my followers’ feeds, and make them more likely to mute or unfollow me. If there's one thing I've learned about social media, it's that this totally considerate, natural thought pattern is anathema to the platform vendors. In the real world, you expect a high Signal-to-Noise ratio, and want to reward people who speak less often because their words become more weighty/significant. Social platforms work on the exact inverse of this principle! They reward high Noise-to-Signal accounts because that keeps the psychological engagement hooks going. The platforms actively punish accounts that aren't continuously, repetitively pushing those buttons. If you ever wonder why the spammiest crap floats to the top, this is why. We're all just flashing bulbs in the social media slot machine. If we're not frantically flashing, blinking, or otherwise making it difficult for the consumer-gambler to look away, we're not serving the platform's purpose, and we'll be replaced with a bulb that does.