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Facebook is facing hurdles in a lot of arenas but this article is a hit piece that is pretty fluff and misses the big picture. I really dislike facebook for wh
by wand3r 9y ago
Facebook is facing hurdles in a lot of arenas but this article is a hit piece that is pretty fluff and misses the big picture.
I really dislike facebook for what its worth, but even with the current issues I dont expect it to be more than a speedbump. The author says that it was a misstep to help with the Trump advert campaign. That is just letting politics blind you, helping Trump and being "friendly" to that administration is likely good for business.
- mcintyre1994 9y agoBuilding a reputation of helping both sides of major political campaigns and capturing a slice of their crazy spending seems completely sensible. One thing that could become a mis-step though is if their staff supporting the Trump campaign knew enough from seeing their advertising submissions to realise the sort of data they must hold on their users. We know from the Guardian report that Facebook have security protocols that trigger when you eg. download 50m user profiles as an app, and the response given was that it was academic. So Facebook should have been suspicious, if the campaign were running adverts in a way that showed a possession of that sort of data and nobody could explain where it came from. Of course, maybe Facebook's staff embedded in the campaign were kept in the dark and Cambridge Analytica managed those targeted ads themselves. If they knew, and let it slide, and let senior Facebook leadership tell politicians that CA had no data though, that could be a huge mis-step. According to the women who ran project Alamo, Cambridge Analytica were in house - and the Facebook etc. Representatives were too. http://www.bbc.co.uk/news/av/magazine-40852227/the-digital-guru-who-helped-donald-trump-to-the-presidency http://www.bbc.co.uk/news/av/magazine-40852227/the-digital-g...