They are. People sometimes take money from multiple parties at the same time. However many times largest spenders get the max votes. It is just not money, gift

They are. People sometimes take money from multiple parties at the same time. However many times largest spenders get the max votes. It is just not money, gifts including alcohol jewellery etc are given, so it mix of relationships with grassroots party representative(inc caste equations) and the gifts. If the sentiment is really against candidate no amount of money help.