I'm not disagreeing it's a cheap way to get your site translated. But how's that help your user numbers? The point of the article is that the author thinks it'l

I'm not disagreeing it's a cheap way to get your site translated. But how's that help your user numbers? The point of the article is that the author thinks it'll fuel growth, even without any evidence that that's true. I know from personal experience that just having a site in x language does not make it popular in x's country of origin. OkCupid has been doing the "users translate the site" idea for a while now, and still has to put in work beyond that to promote the site beyond the US.