> meaning they have a strong incentive to increase usage of digital services and a disincentive to put in place regulatory measures that would decrease adoption

> meaning they have a strong incentive to increase usage of digital services and a disincentive to put in place regulatory measures that would decrease adoption and harm growth. They have an incentive to increase revenue; you can do this by increasing the rate much more easily than promoting growth. The only thing working against this outcome is EU institutional inertia.