I use mine (which also goes out as an email) to consolidate the things I’m working on in my mind. The benefit to me is I write reflectively on what I’ve learnt

I use mine (which also goes out as an email) to consolidate the things I’m working on in my mind. The benefit to me is I write reflectively on what I’ve learnt, the benefit to my audience is that it positions me as an expert (you only need to be one day ahead of someone to be an expert). I do post daily though. I also really enjoy writing, without that it would be a chore.