One of the things i use to evaluate a company's legitimacy and ability to succeed is their ability to be a thought leader through content marketing and influenc

One of the things i use to evaluate a company's legitimacy and ability to succeed is their ability to be a thought leader through content marketing and influencing. Not just blogging...but a mix of blogging, youtube videos/tutorials, meetups etc...and above all else actually be an influencer with that content. meaning lots of people subscribe and share that stuff. That being said, blogging is just a medium to show the world what you know and how good you are at teaching others as well. If you don't know anything and don't have anything valuable to share, then your blog will probably be a 'waste of time'.