Disclaimer: I do content marketing consulting and used to own an agency that did same. Don't think of it as a blog. See it as your own media platform. Whose on

Disclaimer: I do content marketing consulting and used to own an agency that did same. Don't think of it as a blog. See it as your own media platform. Whose only purpose is to broadcast information that drives sales. It is also an always-ready salesperson who never sleeps and can be trained to overcome any objection to close sales. A properly managed blog is definitely worth your time. However, the content must be clearly integrated with your marketing and advertising. The best type of content? Anything that helps current users better use your product. Tutorials, guides, docs, videos, etc. The second best is content that shows how your product solves a specific problem. You don't need to limit yourself to one blog either. A multi-outlet approach works really well and typically helps corner a market.