4 ms·Price is often adjusted TO make marketing ROI positive..by goldenkey 9y agoPrice is often adjusted TO make marketing ROI positive..refurb 9y agoThat's not how pricing works. Marketing is a volume play, not price.goldenkey 9y agoIt's neither, it's usually a consistency play. By heavily marketing, volume increases, and price gets hiked as needed. Profit may remain the same, but now it is more consistent over the quarters.