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This is hardly news... Facebook ads cannot target specific users, they only target audience segments. It's actually far easier to create ads targeted at segmen
by matchagaucho 9y ago
This is hardly news... Facebook ads cannot target specific users, they only target audience segments.
It's actually far easier to create ads targeted at segments with likely political beliefs, and Marketers have access to aggregate numbers of niche segments today.
There's no need to scrape people's profiles or get down to the individual level.
- matchagaucho 9y agoEDIT: As more is revealed about Cambridge Analytica, this clearly is "news" that requires more investigation. My original comment was more in response to user vs segment level targeting.