It probably depends on your product. The more expensive your service is, the more you'll probably need to offer proof that it's worth the price. If your servi

It probably depends on your product. The more expensive your service is, the more you'll probably need to offer proof that it's worth the price. If your service is going to cost me a one time purchase price of $1, I'm going to buy it regardless of what you say. If it's going to cost me $499/month, I'm going to research the heck out of it, which would probably include reading your blog and/or the best parts of your site to find the information I need. The harder your product is to use, because somethings are just complicated no how simple you try to make them, you'll need an efficient way to educate your customers. One use for a blog is to have a place where you can tell stories about people using your product. "How Susie solved use getp0d.com to double her income" or "Using getp0d.com as a CRM for your motel's reservations". You can use a blog as a place to put any ol' random thought you have until there's a better place to put said thought. My company's old blog was mostly for making it sound like my services my be worth what the price I quoted you.