not trying to be "that guy" but the answer to your questions is "it depends"... distribution strategies vary by market. but Normally with Niche and Technology p

not trying to be "that guy" but the answer to your questions is "it depends"... distribution strategies vary by market. but Normally with Niche and Technology products. (Won't leave you hanging without an example: Basecamp's main source of marketing is their blog and social media, but as a comparison Cintas (CTAS/NASDAQ) does very little blogging)