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This is a good perspective. We have been conditioned to think of content marketing as only one thing, regularity. But since most posters agree that one great ar
by ijidak 9y ago
This is a good perspective. We have been conditioned to think of content marketing as only one thing, regularity. But since most posters agree that one great article can pull all the business, it might be worth asking whether we should be going for one big article versus the steady stream approach.
I think I would prefer the one big article, every month or so, to the pressure to put out "something" every week...
- sgc 9y agoI think most people on HN are paid for their expertise. You don't garner much respect by pushing fluff. So most of us should err (heavily imo) on the side of too few rather than too many articles. I am also B2B, and no professional wants a cluttered inbox.