2 ms·
That’s maybe a little too black and white but I hear what you are saying Paul. If I just see it as means to an end I may be missing the point. Point taken.
by p0d 9y ago
That’s maybe a little too black and white but I hear what you are saying Paul. If I just see it as means to an end I may be missing the point. Point taken.
- sgc 9y agoI personally love writing but don't have the time for a real blog. If you want to add content but not be strapped into regular updates, well written articles added to your site never need to be labeled as such. For example I decided to write once every 6 weeks to my mailing list this year (I hate more than that, so I'm not sending what I wouldn't accept to receive). Once I have a few built up, I will then add them to my site and not hesitate to rewrite the content if I have feedback to integrate. I think you need an internal metric for regularity or your content writing will just slip away from you and won't happen.
- ijidak 9y agoThis is a good perspective. We have been conditioned to think of content marketing as only one thing, regularity. But since most posters agree that one great article can pull all the business, it might be worth asking whether we should be going for one big article versus the steady stream approach. I think I would prefer the one big article, every month or so, to the pressure to put out "something" every week...
- sgc 9y agoI think most people on HN are paid for their expertise. You don't garner much respect by pushing fluff. So most of us should err (heavily imo) on the side of too few rather than too many articles. I am also B2B, and no professional wants a cluttered inbox.